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The Department of Research and Development’s Tourism Program provides active leadership to strengthen and enhance Hawai‘i Island’s visitor industry. It’s efforts are directed by the by the Hawai‘i Island Tourism Roadmap

The Hawai‘i Island Tourism Roadmap continues the legacy of the Hawai‘i Island Tourism Stragegic Plan (TSP). Now at the end of the period covered by the TSP, the question is this: how should we work - as policy makers, business workers, organizations, neighbors and families - to enhance quality of life on Hawai‘i Island? This roadmap serves as a workbook designed to answer this question and guide actions that will strive for the TSP model and vision: 

Hawaii Island Tourism Model

Vision: “Ola Ka ‘Aina, Ola Ke Kanaka!” (healthy land, healthy people!)

The Tourism Program supports cooperative marketing programs, community festivals and sporting events, visitor arrival and departure experiences as well as new tourism products through two annual requests for proposals (RFPs). The R&D Economic Development Grant program includes funding support for visitor promotions and marketing, and arrival and departure experiences.

The Hawai‘i Tourism Authority’s Community Enrichment Program (HTA CEP) provides support for community festivals and sporting events, and new visitor products. 

Hawai‘i Tourism Authority Community Enrichment Program (CEP) 2017 Awardees

 Complete list of 2017 CEP awardees.

Hawai‘i Tourism Authority Reports

The following visitor industry reports compiled by the Hawai‘i Tourism Authority (HTA) can be found at HTA’s Research & Reports Webpage:

Current Monthly Visitor Statistics

Daily Passenger Counts

Air Seats Capacity Outlook

Hawai‘i Tourism Facts

2016 Visitor Plant Inventory

2015 Annual Research Report

2015 Visitor Satisfaction & Activity Report